abine Baar founded the agency bbpr in 1997. She specialises in Lifestyle, Beauty and Corporate PR and developed her expertise and international outlook as fashion editor with the Austrian fashion magazine DIVA. Her forward-looking concept of an up-to-the-minute full-service agency, offering traditional as well as new media PR services, events and networking, has been welcomed both by industry insiders and by press representatives and bloggers. She has acquired the reputation of being one of the most innovative, effective and best-networked lifestyle and PR strategists in the country.


aar-Baarenfels PR is a lifestyle and events PR agency based in Vienna. We offer PR strategy services, corporate PR, personal management and events, specialising in national and international fashion brands, lifestyle brands and beauty. Our agency embodies individualised and sustainable brand communications, creative thinking and strategy design. An extensive network, creativity, indisputable authenticity and a very particular sensitivity to your needs are among our strengths. We aim to use our years of experience to transform our personal contacts into key partners in the media, the industry and the scene and achieve lasting success through tailor-made communications strategies.

OUR Services
PR concepts, strategy services and execution
Lifestyle PR, Fashion PR, Beauty PR, Luxury PR, Corporate PR
Showroom management & presentation
Events management
Press events
Organisation & hosting of press days
VIP influencer strategies
Strategic media cooperation